Platform dependence

Don't expect to build a sustainable business based on someone else's platform

Building anything on a platform that is not your platform leaves you ass to the wind.

when you use somebody else's platform, things can go wrong

you don't build your house in somebody else's garden

there's always a platform in the middle

they're all using Wix, Squarespace, Linktree

Build your brand on somebody else's platform.

If you pitch your tent in somebody else's backyard