Grumpy Old Geeks Media Assholes: A Theory Media Assholes: A Theory 2 mentions in 1 episode An Aaron James book the hosts discuss after Jason begins listening to its audiobook. Mentions 54: Belfie Marketing Secrets of the Rich and Famous Apr 18, 2014 45:18 It's called Assholes, A Theory by Aaron James. 45:56 They're still talking through what actually defines an asshole.