Grumpy Old Geeks Companies Lay’s Company Lay’s 2 mentions in 1 episode The snack brand whose crowdsourced flavor contest and web app the hosts discuss. Mentions 44: 68 Minutes You Totally Have to Hear To Believe! Feb 9, 2014 58:05 Lay's – in 2012, Lay's ran a do-us-a-flavor contest. 58:22 They relaunched the contest again on January 13th.